In my humble opinion, without having watch the video yet, I’m a little bit septic about AI arrival on the VST/plug-in market. Especially in creative industry, people will still like to make things themselves even if an AI tools can do the job 10 times faster. AI on DSP will have a deep impact on other markets, like telecommunications or car industry’s. I even think that AI could reconnect people with original/“basic” things. We just have to see how crazy the vintage synths/gear market is. As mentioned in a ADC video, it’s relevant to say that key for audio developper will be to do very specific products, for a specific niche, where they will be the best and becoming a reference. Market places will obviously evolve as DAW becomes full ecosystem (eg : FL Studio with FL Cloud…). People will win time to find good products and how to make the sound they want, but they will still spend countless time to manually EQ that f******* snare, or choosing the right pad sound. Would love to keep talking about this topic, as I said it’s only the small opinion from a +10 years producer/plug-in consumer that I am. Would love to know more about other HISE user opinion.
Bests :)