@dannytaurus said in Taking my Mailing list seriously, so a first question....:
What are everyone's feelings on how many emails to send per week/month?
I think frequency matters way less than intent and value. As long as the email is useful or interesting, you can send a lot. Plenty of companies send emails every day because… it works. But spammy “BUY NOW / 50% OFF / LAST CHANCE” emails every other day is a good way to make people lose interest.
Our weekly “New Monday” blog gets great engagement because it’s not a sales pitch. Luke does a great job at giving you a new perspective on how to think about sound.
https://korneffaudio.com/blog/
Most of our email automation revolves around how to get the most out of a new product. Give them tips and tricks, as well as real life uses. We'll occasionally throw in an upsell, but those are secondary.
In our marketing meetings, we always ask ourselves "would I open this email?". Most of the time people unsubscribe because the email stopped being worth their time.
