@Matt_SF I don't target Protools users at all. I reckon my customer base and Protools users have virtually zero overlap. I'd rather lose that tiny percentage of sales than mess about with AAX and iLok. Sounds like a lot of work! π
Regarding the code signing on Windows - I see folks here saying they don't do it and their Window users get on just fine with installing and using their plugins.
If I get complaints I might look into Windows code signing, but honestly I would think seriously about only selling to Mac users rather than go down that rabbit hole. At least until they make code signing on Windows as simple as it is on Mac.
[EDIT] That's not meant to be 'shots fired'! It's just an observation of what I see on this forum.