@iamlamprey said in How/Where do you actually market/sell your plugins?:
Since you mentioned you can't afford paid ads, free organic content is the way to go.
Make a single educational / entertaining video using the instrument/plugin and post it to youtube, then cut sections out of it to post as short-form content on instagram, youtube, tiktok etc.
Repeat that several times per week for several months (or until you're making enough to do paid ads).
Then take the content that works (your most successful short videos), and turn them into paid ads.
I would add to this... use all of your resources. If you have friends/peer music producers, share your plugin with them and ask them to post about it if they like it. I'm a musician but I also have a handful of years of experience in Brand Marketing for some of the biggest island/reggae artist and we take advantage of cross promotion all the time. Gotta get creative and think of other things you can leverage in exchange for their review if money isnt available yet.
Im a believer in the power of grass roots culture. It works.
Find influencer/producers on youtube that give reviews on plugins. The good guys wont even accept your money for a review but they'll genuinely review it if they love it or hate it, but they'll never know if you dont send it. If you dont have a team behind your product, you're gonna have to be boots to the ground all by yourself until you can build a team. Outreach. Utilize social media, if you dont have many followers yourself, negotiate some deals with people that do. If you dont have the budget to pay people to review, find the ones who will do it for a free plugin/s.
Personally I hope to utilize my relationships with all of my industry peers, some whom have entered into the realm of streaming product reviews and workflows etc.. in addition to what has already been suggested on the thread which is alot of good advice. I just wanted to give my personal 2 cents onnit and possibly inspire some ideas. I wish the best for you brotha!