@d-healey ah, that's what I thought

@dannytaurus well, in that case...
It depends of what's your goal. Ultimately, if you want to distribute your plugins and reach Protools users you'll have to go through this.

@d-healey you're right. I was aware of this service, but I don't know if you have to pay for it, or if it's free...

@dannytaurus be aware, if you have a M1 chip or above : pace tools (iLok and codesigning) are not supported on parallels vm machines

@ustk my email to apply to amazon ses was also not as well written as yours... I hope you'll manage to apply.

IMO double optin is better because, while you may see less subscriptions than if you were using single optin, it would increase the chances that the lead you're converting will be more interested in what you have to offer later on.

In theory (depending on how you'll communicate with your subscribers) , this will lead to a better engagement of your community, better open rates, and a better sales-per-subscriber ratio - if I can say it that way.

My - virtual - door is always open if you want to dive into the depth of email marketing

@tomekslesicki what you could do in that case is to create a file that contains the server call response, and have the user to check/send you that file

I had a chat with @ustk yesterday on this topic but I'm sharing here what we talked about.
I'm no expert in marketing but I gathered a few things here and there along the years.

Goals

Your main goal, obviously, will be to generate traffic on your website to:

1. Increate your brand's awareness,
2. Get subscribers
3. Generate sales

1. How to generate Traffic ?

There are several solutions to generate traffic, but the main ones would be:

1. SEO (Search Engine Optimization)

Optimizing the SEO of your website will improve its visibility in search engines.

PROS:

• It's free
• It will consolidate your online presence - provided you're offering quality plugins, and writing hig-quality content.

CONS:

• It takes time to generate traffic
• You have to do it right, otherwise you'll be ranked on the 7th page of google search

In any case, you'll need to build your website/content while following SEO good-practices. Even if you're making ads or using a 3rd party platform, you want your website to be found quickly by everyone, IF you want your brand to be recognized and be seen as solid and professional.

2. ADS

You can create ad campaigns on several platforms (Youtube, FB, Instagram, TikTok).
This will cost money but can lead to a significant number of sales.

PROS:

• You're targeting people that are aready 'interested' in audio plugins
• It can generate a high traffic boost

CONS:

• Costs money
• Require skill, optimization and time.

3. 3rd party resellers

I'm not using any 3rd party platform to disctribute/promote my products so I don't have insight on this subject but others have already responded.

PROS:

• You'll reach a broader audience
• You don't have to think about promoting your product (== you save time)

CONS:

• Commissions are usually significant

2. What to do when you're getting traffic?

Once you've began to get people to come over to your website, what you want is to get their email address.

Why? So you can market your subscribers to generate engagement, feedback and of course, sales.
Statistically, email marketing is still the best marketing channel to generate revenue.

1. How to encourage people to give you their email address?

The main ways to do this:

• offer a free product to subscribers only
• offer discounts
• offer 'high-value' content (i.e. courses, pro tips, tutorials, etc...)

As discussed with Greg, what you can also do is to plan a 'LE' version of your plugin.
You can offer this 'LE' version for free to those who join your email list, then later, release the 'FULL' version and encourage people to upgrade their 'LE' version.

The thing with email marketing is that you really have to take care of your subscribers. Depending on your audience, you won't be able to optimize your ROI if you only send them promotion emails once every month...
You'll benefit from creating a relationship with your subscibers, offering advice on [your area of expertise], giving behind-the-scenes stories, asking them question/feedback, etc... And here and there, offering discounts and promoting your products.

I'll stop now.

PROS:

• Can significantly generate revenue over time (people who already bought from you are more likely to buy again)
• Doesn't have to cost much money
• You'll create a community of sorts and satisfiez customers will likely talk about you to other people

CONS:

• Require writing skills, analysis skills, a lot of planning
• Takes time
• Takes a lot of time

I'd strongly advise to have your email marketing set up completely before conducting ads or going to a 3rd party reseller.

3 Conclusion

There are still many many things to say on this topic (I didn't mention social media content creation). I over-simplified everything in order to keep this post short not tool long...
I probably forgot a bunch of things, but feel free to ask if you want to dive deeper. As I said, I'm no marketing expert, this comes from my own experience and some online resources I gathered over the years. Feel free to correct/complete what I wrote!

Edit: fixed grammar and typos

@Adam_G did you deactivate perfetto in the project's settings? (not the preprocessor)

@d-healey said in HISE Meet Up:

@Matt_SF yes I'll post the recording on YouTube

Awesome, thank you David.

@d-healey I won't be able to make it at this hour, it'll be right in the middle of the kids-frienzy time...
Will you post a replay link too?
I'm very interested in knowing more about the profiler. I began profiling things in my almost-finished project and I could use some explanations.

@Christoph-Hart Low priority for most I guess, but needed for me in my latest released plugin (sorry for being selfish )
Wierd behaviour of the MidiOverlayPanel Floating Tile. I'm using it to drag'n'drop MIDI files into the DAW.

Hurray Hurray! Here comes the Debugger ! 🥳

@griffinboy great job, thank you! I can't right now, but i'm very interested in listening to how it sounds.

@d-healey Type safety. I can't believe I spend half of my time in the docs and missed this particular chapter
Thank you!

@Straticah very nice, as always

@d-healey Nice workaround too :)

@d-healey said in How to change viewport table button text?:

@Matt_SF That's a nice workaround but the laf object still shows button, so I think there is still a bug here.

Indeed, it only changes the displayed label.
The viewport could need a bit of polish. I noticed some glitches, i.e. the multiColumnMode doesn't work properly either

@d-healey Actually it does :)

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@Matt_SF or perhaps the text would show using laf? I haven't tested it

@d-healey Something seems broken.
According to the docs, using this:

Viewport1.setTableColumns([
{
	"ID": "BtnList",
	"Type": "Button",
	"MinWidth": 100,
	"Toggle": true,
}
]);

const btnRowData = [
{
	"BtnList": 
	{
		"text": "Some Text",
	}
}];
Viewport1.setTableRowData(btnRowData);

should work but it doesnt. The buttons' names are always "Button".
In theory you could change the rowData dynamically and use setTableRowData to update the buttons' names.

HiseSnippet 1103.3ocsV0saiSDEdbZ8Bw.qXQ7.X7UonppjleJ6VgHzzFZDa5F1TJfVUsLwdRxr0dlnwiaa.pDOJ7nviBOBbOW.misisCIKaUDatHRm++N+LmiGnjtrvPohXXc97YLhw6aNbtPOsyTJWP5cLw3gl8ogZlxNg0QymQCCYdDCis9JjgQ4sIw+9yu3HpOU3xxYQHWH4trmxC35btCZ+0be+tTO147fBZ2ncOWonizWFA3YKypjYT2qnSXmQQ0JYRNkFNkX7ol0e7388ZvZ1nUiQMa40rdi8G6wN3.2ldsZ15.OfasGW+f5DiGbhGWKUC0TMKjXr8QRu4CmJuQjDfK3g7Q9LjnFYHD4D1ck9dXJhbIclx88FrnPER.uLHursURY6iM6y83Y7yKeeXr.6bKJV.MJsL71ZI3UqH7pV.dqARFEfz1IP5QlCcU7Y5bIHddOydBnaNlB8ohPIQWRoeYKyNRPCgdu.5UrtJfHyhJspVcWa3ucNzxB5UgZ6qoJ6K3ralIU5Z1et8BimvzcjAyjBfnhSlFNnkVYj6ExzmSgTruziU4msJ6zOxWygYfn.Axy4I1io9grcAQmxfQF0oL9joZfe88QlOWdyRbtCCvp9OwigUdgEFjdGCZ6bjV7Tdn1AcCVxh4Eo0RQLq9bw2w8zSA10fzFURNYhOplVEAH5NqKyqCizB.JGS0TnHjDkE9+I1VkA5xNZ1sHki+UuxCCwcV2s6aTSI+m3QrT0ubsIWZfqjig3pLW3yEL6wQBWMWJrkBHNvjoXBC6RJoeE2EsncgFoeDaGDN7wU9jTpxkULcjRbnUYqx4t+EUubuTLuGBUHkclI4r4JmCWRuZqpmX2aGIBe0UNw97dlL2A4y5mrxRImcPWjlXcn99ifkGUVMmAuUnhblTydlnRbdCMT6+snwiWqrTe4yTqULtWS8eYXEQTvHlpXUGUDd6t7BAyW+Bgh6qbSJMETTJ5I35mMiIdcawHo0Sb4QJp.U0wqN9nzUGLuE8GB2C2cj0tHw.u3ldx21CaVKbG3YHZyXJMGSDiiYWCWBR1LU17XV3UZ4LXodVqjX7N26feadf+g1yyH90uo8M3K1LF+XX6owKGx3769s4ZVPxQl8A1Ona2t+UrnUQxCSQRxRgTTjMOU.E+wjBn32hZyC6KC.OQU.aiRgzqY8DCTLX.E20hOEv8yI9wF7n84HKxpKwgyGRuHepd4aJ3k2TAvb0RKxwk0hPtddwKy+ucn49BwGYNfqcmtdLVZMXDladafwzyyef4IiGyb04.bayte+amawjmKizbwj9TshCyHlmEELDl1bYX+Vv7w20FkvItD5pHMVAFxDdwD+M7KUXMj1HUXsEBIATWk7ktIuawO.3ci4.XRD+wRkguZCnsWyC0.36Qdoq6xtZEC2eSMr9lZXiM0vlapgs1TCOXSM7ydyFhet3WFokAIOaHj9CNIdwpgwIB7.Y7zJ4eHx6OUK

@clevername27 Greg and Christoph talked about that issue in this thread:
https://forum.hise.audio//post/63979
It seems to be related to your issue, if I'm not mistaken.
I remembered seeing this one some time ago... I'll let you read it all