Taking my Mailing list seriously, so a first question....

[Lindon]

@resonant said in Taking my Mailing list seriously, so a first question....:

@Lindon I haven't used Sendy yet, but I am using Amazon SES. You should use Amazon SES too.

AFAIK, it is the cheapest one. Sending emails to over 100,000 contacts costs over $800 with competitors like MailChimp. But with Amazon SES, it might not even cost $20 :D

I am combining Amazon SES with the Newsletter plugin. But as @David-Healey says, Fluent CRM is better.

OK well Im using TheNewsletter plugin too, well its on my system - as I've pointed out Im not really using it at all.

So Im a complete novice at this stuff - how do I connect TheNewsletter to an Amazon SES account?

[David Healey]

@Lindon https://www.thenewsletterplugin.com/documentation/addons/delivery-addons/amazon-ses-extension/

[Lindon]

@David-Healey yep just found that myself... loks like I will need to upgrade TheNewsltter to Professional ...

[dannytaurus]

@David-Healey @Lindon @Dan-Korneff @DanSound @resonant

What are everyone's feelings on how many emails to send per week/month?

I send barely any emails, partly out of an over abundance of caution against pissing off my customers, partly laziness.

But I'm on a few lists where I get an email almost daily.

Also, what are you emailing them about? Product awareness? Offers/sales/discounts? Education? Third-party stuff?

[David Healey]

@dannytaurus I send a monthly email that gives some useful tips or guidance relevant to the user. This is an automated sequence, I think I have about 3 years worth of emails set up, each time someone joins the mailing list they start at the beginning of the sequence.

When I'm doing a launch I'll send 3 pieces of pre-launch content spaced 2 days apart. This is useful free stuff relevant to the product I'm launching. I'll follow this with an email to let them know about the new product.

Then for the launch period (7-14 days) I'll send an email every other day to those who haven't purchased. Giving them more info about the product (take from my sales page) and answering any questions that have come up since the start of the launch.

For anyone who buys the product they go into a post purchase sequence where I send them some free bonuses that compliment the product, I also check in and see if they need any help or support. After a week I send them an email asking them to leave a review.

[resonant]

@Lindon said in Taking my Mailing list seriously, so a first question....:

@David-Healey yep just found that myself... loks like I will need to upgrade TheNewsltter to Professional ...

Yes, you need to upgrade to pro. After upgrading, you'll need to install the Amazon SES plugin too and obtain data like the Access Key ID, Secret Access Key...etc. from Amazon SES.

The installation is a bit cumbersome, but once it's installed, it's definitely worth it.

[resonant]

@dannytaurus Your concern about not upsetting subscribers is justified. But you can overcome this with a good email marketing plan. People who don't want emails will unsubscribe anyway.

But I think keeping an up-to-date and active list is much more important, so you need to manage your email campaigns well.

• You can send monthly discount coupons (every month) to those who make purchases. Additionally, a one-time fresh thank you coupon code for users who make a purchase would also do the trick.

• Flash sale emails (monthly or weekly if you have too many products).

• If you create blog posts or videos (useful content for users), emails related to these will get good engagement.

• You can send emails encouraging reviews (even offering discount coupons in exchange for reviews).

• You can also send special launch campaign emails for new products, user reviews, etc.

If the email content is somehow useful for users, I think you shouldn't worry about those who unsubscribe; as they are gradually eliminated, you will build a core, active audience.

[DanSound]

@dannytaurus I sell sample packs and similar products, so I send emails for every release - usually twice a week.

[Dan Korneff]

@dannytaurus said in Taking my Mailing list seriously, so a first question....:

What are everyone's feelings on how many emails to send per week/month?

I think frequency matters way less than intent and value. As long as the email is useful or interesting, you can send a lot. Plenty of companies send emails every day because… it works. But spammy “BUY NOW / 50% OFF / LAST CHANCE” emails every other day is a good way to make people lose interest.
Our weekly “New Monday” blog gets great engagement because it’s not a sales pitch. Luke does a great job at giving you a new perspective on how to think about sound.
https://korneffaudio.com/blog/
Most of our email automation revolves around how to get the most out of a new product. Give them tips and tricks, as well as real life uses. We'll occasionally throw in an upsell, but those are secondary.
In our marketing meetings, we always ask ourselves "would I open this email?". Most of the time people unsubscribe because the email stopped being worth their time.

[trillbilly]

@Lindon My subscriber list for my Plugins are roughly the same as yours (around 18k). Ill be as open and honest about what Ive done, results, etc since beginning my current plugin company 1 year ago.

My main focus for marketing is collecting emails. I do this in various channels (resellers, free giveaways, exclusive blog discounts, affiliates, etc).

Whenever I have a new release, my email subscribers get it first. Whenever I have a deal/bundle/sale, my email subscribers hear about it first and/or get a special/addional discount.

Any purchase recieves a thank you along with he downloads.

Some amount of time later, usually 5-7 days, i automate an email checking in on how they like the product and if they would leave a review. Leaving a review gets you a small discount/gift card to be used in the store.

As far as campaigns, it depends on what Im aiming for. A new release will get "hype" emails, 1-2/week, for a couple weeks. Then the actual launch and deal will recive 2 emails/week. The final 48 hours receive 2 emails as well for urgency purposes.

Bundles, deals and sale may get a similar treatment just less "hype".

My audience is pretty used to my email format and layout. Im usually pretty straight to the point with a bit of sarcasm. I think being yourself and not bullshitting is pretty important.

I typically can make $2000-$4000 from my email list each release/deal. These deals are usually 2 week periods.

Hopefully something in this ramble while im rocking my daughter to sleep s helpful.