Hi,
There are many technical topics I’d like you guys to cover. However, as a musician who got into HISE primarily to develop tools for personal use—and someone still on the fence about releasing anything commercially—I’d like to propose dedicating some time to discussing the state of the audio tools business.
I understand that the main goal of these meetings is to focus on HISE’s technical aspects, and the amazing folks in the forum have been great at answering any questions I’ve had so far. But I’d be very interested in hearing you discuss the business side of things.
Looking at today’s audio tool ads, you’ll often see absurd discounts (70%-80%), even for top brands. This raises the question: is it profitable at all?
Perhaps the more experienced among us could share insights about what it’s really like. Here are some of the questions I’d ask:
- What kind of tools do you release?
- Which ones have sold well, and which haven’t?
- How many units has your top-selling product sold?
- What pitfalls would you warn against?
- I imagine most companies are one-person operations, but do you hire help occasionally?
- What other tools (besides HISE) do you rely on in your workflow to release a product?
- Which services and fees do you pay monthly or yearly to keep things running?
- What kind of copy protection do you use, if any?
- Do you release for mobile platforms?
- What DAWs do you prioritize or release for?
- What back-end servers do you use?
- What is your pricing model: one-time purchase, subscription, or something else?
- How do you advertise? Do you create your own ads or pay "content creators"?
- Which platforms have yielded the best results, and which ones have been a waste of money?
I'm looking forward to the meet.
Cheers!