@SteveRiggs I am glad you found the advice useful and I am happy to hear that you got positive results from FB ads right from the get go. That's great! You said it well with regards to those kids. Thanks for checking out the BB Library.
I'll throw in a few more tips, which I think may go a long way in helping you or anyone else ready this, generate long-term profits.
While some visitors will make a purchase on the first visit, most will bounce. Think of strategies to be able to reach them again. It may take 7-10 follow ups before you close a sale. Email marketing has been very effective for us. Try to capture their email on the first visit. You can do so by offering something of value, like a special free plugin, tutorial, samples, discount, or something else. Think of email marketing as "permission marketing", so try to deliver value in your outreach.
Set up remarketing campaigns on Google and Facebook (and other platform that supports it), so that you can reach those visitors again. You don't necessarily need to present ads for your products, but instead could be for some useful article, video, tips or a list. Anything that will inform them further and expose your brand and products.
Consider implementing push-notifications as well, but don't prompt them to subscribe until they have spent a certain amount of time on your website or visited a certain number of pages. If they browse through 5-10 pages, they may be interested in subscribing.
You can make helpful videos that teach people how to do things while using your products to do that. If you impress them with the sound and features, they'll be looking on how to purchase them.
Analize every step of the purchase decision-making process, to the purchasing, to getting the products, installation, usage from user's perspective. Tweak it, simplify it and fine-tune until it is an absolute joy. Check out what I did in the BeatBuddy Library for checkout process. I took out all unnecessary info and input fields, made everything clean and easy to use. The idea is to make the experience as pleasant, quick and seamless as possible to avoid abandoned carts. All you really need is an email address and CC info to checkout.
Make sure to set up automatic emails that deliver clear helpful instructions on how to set up and use your products, as soon as they make a purchase. Make them relevant for the particular product or product category they purchased. You don't want them getting enoyed, confused and lost because they don't know how to install or use your products. The better you can anticipate and address any issues that may arise ahead of time, the less customer support you will have to offer for trivial issues. Never assume that something is easy or obvious just because it is easy for you.
Offer a credit on already purchased items towards a purchase of your entire collection of instruments. That was a strategy I came up with and people have been loving it ever since we introduced it. As a result, we tripled our sales! Someone that has already spent $50 may be reluctant to spend another $300 to upgrade, as they feel they would be wasting their previous investment. But, offer them a credit of $50 for their previous purchases and they will be bagging you to take their money.
Always think long-term relationship with your customers and act accordingly. Let them know you. Put a face to the brand. Once they connect with you on a human level and recognize all the effort you put into helping them, they will buy into YOU and be your loyal customers for a long time.
I hope you find this helpful :)