GoranGrooves partners with AVID: When opportunity comes crashing your door.

[gorangrooves]

@RastaChess Sure. To distribute AAX plugins, you need to sign them and to do that; you need to register as a partner developer with Avid. They provide you with NFR licenses of all their PT and associated plugins and grant you free access to PACE signing tools.

In addition to that, they keep you posted on the current developments via their newsletter. Well, it pays dividends to open such newsletters and read them. They launched a program called Inner Circle more than a year ago, in which partner brands can donate products to their subscriber base in return for obtaining those customers. They promote the products as their own. As soon as I became aware of it, I contacted them right away. They checked our website, the promo video, and product pages and loved what they saw.

They were interested in including us in the program, and we patiently waited for a year to have our turn.
It works great for us, as we currently have 25 products and each product is independent.

[CyberGen]

@gorangrooves doesn’t get much cooler than that. Thank you for sharing.

[gorangrooves]

@RastaChess you are very welcome