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    My experimental sales approach...

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    • LindonL
      Lindon
      last edited by

      OK so as promised, here I am at the end of the "name your Own Price" sale... to provide a few stats.

      So the sale ran from 27 June to 5th August ( so a little over a month) and I did spend a modest amount of time pushing it on VI-Control, KVR and facebook.

      Referrer order:

      1. VI-Control
      2. KVR
      3. Reddit (who knew??)
      4. Search Engines
      5. facebook

      All up I had 169 orders for 469 products. Yep still got a lot of multiple-product orders. For an all up revenue of $2658.05 (who was that person who paid $5.05 for something?). As you can guess more than 90% of people paid the minimum $5.00 for each product - so if you are going down this path then make sure your minimum is something you can live with. I know most people who run these say most customers pay way above the minimum, but frankly I'm unsurprised given the audience here is musicians - never found them to be the most generous of individuals (sorry if that offend anyone - remember I'm a musician too...)

      My take: As a vehicle for getting product into peoples hands its a good approach, many many customers were very grateful I ran this and said so in public forums, but as a sustainable business model its never going to fly. To do this you need a fairly extensive (and pretty played out) back catalogue- which is what I had/have so it was minimal pain for me.

      OK thats it have at it..

      HISE Development for hire.
      www.channelrobot.com

      1 Reply Last reply Reply Quote 5
      • ?
        A Former User
        last edited by

        Really invaluable information for people starting out. Cheers @Lindon Woulda bet on irc over reddit..lol

        1 Reply Last reply Reply Quote 0
        • ?
          A Former User
          last edited by

          Thanks for updating us on this! Was that total profit, or total sales? Aka were you running paid ads on Vi/KVR/Facebook or just posting in groups and forums?

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          • A
            adriano
            last edited by

            @Lindon it is an interesting approach. however you haven't won much. can sponsor a little more? why didn't you sell your vst instead? the bank kontakt it's getting a bit out of date isn't it?

            LindonL 1 Reply Last reply Reply Quote 0
            • lalalandsynthL
              lalalandsynth
              last edited by

              Thanks for sharing , valuable info.

              https://lalalandaudio.com/

              https://lalalandsynth.com/

              https://www.facebook.com/lalalandsynth

              https://www.facebook.com/lalalandsynth

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              • LindonL
                Lindon @adriano
                last edited by

                @adriano said in My experimental sales approach...:

                @Lindon it is an interesting approach. however you haven't won much. can sponsor a little more? why didn't you sell your vst instead? the bank kontakt it's getting a bit out of date isn't it?

                well if you have a better way to "win" then please please share it with us...

                HISE Development for hire.
                www.channelrobot.com

                A 1 Reply Last reply Reply Quote 0
                • Christoph HartC
                  Christoph Hart
                  last edited by

                  Thanks for sharing the details Lindon. I am asking myself how the pricing in this low-budget range affects the number of sales and I would assume that the sweet spot is a bit higher. I just can't imagine people seeing a plugin they want to have, but then say "5$ is fine, but I wouldn't pay 10$ for it".

                  LindonL 1 Reply Last reply Reply Quote 1
                  • LindonL
                    Lindon @Christoph Hart
                    last edited by

                    @Christoph-Hart said in My experimental sales approach...:

                    Thanks for sharing the details Lindon. I am asking myself how the pricing in this low-budget range affects the number of sales and I would assume that the sweet spot is a bit higher. I just can't imagine people seeing a plugin they want to have, but then say "5$ is fine, but I wouldn't pay 10$ for it".

                    Yep that's my EXACT feeling too. But of course there's some reputational push-pull here. Selling stuff for $5.00 can badly harm CR's reputation for making "professional" grade products - but then that's the nice thing about Name Your Price - I'm not actually listing the price as $5 - so that's an advantage for this approach. Plus there's a bunch of people out in the interwebs who say very very nice things about my products - and this was one more opportunity to do so - only on a bigger stage - which was a really nice add on benefit I didn't see coming.

                    But those things aside - yes I agree - I cant see how people wouldnt pay $10 - so setting your lower bounds is still "tricky"

                    HISE Development for hire.
                    www.channelrobot.com

                    1 Reply Last reply Reply Quote 0
                    • A
                      adriano @Lindon
                      last edited by

                      @Lindon instagram sponsorship, partnership with well-known djs +, paetenariat with youtube channels. a friend won more than 50k € with soundbank ...

                      LindonL 1 Reply Last reply Reply Quote 0
                      • LindonL
                        Lindon @adriano
                        last edited by

                        @adriano said in My experimental sales approach...:

                        @Lindon instagram sponsorship, partnership with well-known djs +, paetenariat with youtube channels. a friend won more than 50k € with soundbank ...

                        Great, do you know any of these DJs or youTube Channels?

                        HISE Development for hire.
                        www.channelrobot.com

                        1 Reply Last reply Reply Quote 0
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