The future of our market

[Oli Ullmann]

Hey folks,
I'll leave this here because I think he has some very interesting opinions.

What do you think about our market and how it will develop in the coming years?

All the best,
Oli

The Audio Programmer(YouTube) - The Audio Software Shifts No One is Talking About

[hisefilo]

@Oli-Ullmann thanks mate!
Interesting video. Josh missed mentioning Suno? In an A.I. Audio Software forecast?

I think we’re underestimating the impact of A.I. on our industry. It’s changing everything.
My two cents: I see a huge opportunity in the A.I. space to build highly specialized datasets and models that solve very specific problems.

[Oli Ullmann]

@hisefilo
AI is certainly interesting, and there will definitely be a lot coming in terms of mixing/mastering/effects. I'm not so sure about the creative part, though. Most musicians are hobbyists. They make music out of passion. And I don't think they want AI to make music for them.

I find it more interesting, like Josh, that the production of audio software is becoming increasingly democratized. Among other things, this is due to frameworks such as HISE. This makes it much easier to produce plug-ins. I think this has good sides, but definitely bad sides too, and we'll have to see where it takes the market. It will definitely mean that marketing budgets will have to be bigger in the coming years, which will make it even more difficult for new, small manufacturers.