The future of our market
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Hey folks,
I'll leave this here because I think he has some very interesting opinions.What do you think about our market and how it will develop in the coming years?
All the best,
OliThe Audio Programmer(YouTube) - The Audio Software Shifts No One is Talking About
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@Oli-Ullmann thanks mate!
Interesting video. Josh missed mentioning Suno? In an A.I. Audio Software forecast?I think we’re underestimating the impact of A.I. on our industry. It’s changing everything.
My two cents: I see a huge opportunity in the A.I. space to build highly specialized datasets and models that solve very specific problems. -
@hisefilo
AI is certainly interesting, and there will definitely be a lot coming in terms of mixing/mastering/effects. I'm not so sure about the creative part, though. Most musicians are hobbyists. They make music out of passion. And I don't think they want AI to make music for them.I find it more interesting, like Josh, that the production of audio software is becoming increasingly democratized. Among other things, this is due to frameworks such as HISE. This makes it much easier to produce plug-ins. I think this has good sides, but definitely bad sides too, and we'll have to see where it takes the market. It will definitely mean that marketing budgets will have to be bigger in the coming years, which will make it even more difficult for new, small manufacturers.
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In my humble opinion, without having watch the video yet, I’m a little bit septic about AI arrival on the VST/plug-in market. Especially in creative industry, people will still like to make things themselves even if an AI tools can do the job 10 times faster. AI on DSP will have a deep impact on other markets, like telecommunications or car industry’s. I even think that AI could reconnect people with original/“basic” things. We just have to see how crazy the vintage synths/gear market is. As mentioned in a ADC video, it’s relevant to say that key for audio developper will be to do very specific products, for a specific niche, where they will be the best and becoming a reference. Market places will obviously evolve as DAW becomes full ecosystem (eg : FL Studio with FL Cloud…). People will win time to find good products and how to make the sound they want, but they will still spend countless time to manually EQ that f******* snare, or choosing the right pad sound. Would love to keep talking about this topic, as I said it’s only the small opinion from a +10 years producer/plug-in consumer that I am. Would love to know more about other HISE user opinion.
Bests :)
