SoundSync: Reseller, Security & Serial Management Platform

[trillbilly]

Hey HISE Gang,

I’ve been working on a project over the past months that I think could be useful for a lot of us building plugins in HISE (and beyond). It’s called SoundSync, and the idea is simple: make it easier for small developers to securely distribute plugins, manage serials, and work with resellers, all while keeping things branded.

Here’s a quick breakdown of what it does:

Security & Serial Management
Generate and track serials
Enforce redemption & download limits
CSV import/export for bulk handling
Analytics for activations, redemptions, and usage

Branded Redemption Pages & URLs
Each developer gets a customizable redemption page
Support for custom CNAMEs (so customers see your brand, not ours)
Smooth redemption flow for end-users

Reseller Community & Tools
Connect with resellers directly inside the platform
Manage deals, discounts, and commissions
Built-in invite + accept system with simple communication

Analytics & Insights
Track redemptions, sales, reseller activity
Helps you understand where your products are moving

Why this matters
As small developers, we often cobble together different tools to:

Manage serials securely
Keep resellers in sync
Give customers a redemption flow that feels professional

SoundSync is meant to put all of that in one place, while still letting you own your brand.

Current Status
Core features are live (serial management, reseller linking, branded redemption pages).
Still improving the UX and adding community-requested features.

I’d love to get feedback from the HISE community to see if this actually solves problems you’ve run into.

How you can help
Try out a demo redemption flow – I’ll share a test link if anyone’s curious.
Give feedback – What’s missing? What feels clunky? What would make this more useful for HISE workflows?
Suggest features – Especially around how resellers and developers connect.

If you'd like a demo account, just contact me and I'll make you one.

Thanks for reading. I’d love to hear your thoughts! Does this sound like something you’d use? If so, what would make it valuable for your workflow?

[Lindon]

@trillbilly how does the serial system work from a Hise plugin perspective?

[trillbilly]

@Lindon Right now the serial registration works via custom branded CNAME web links. No HISE direct connect...yet.

I think its possible to connect HISE and communicate with the serial server directly, among other things that may help speed things up as far as compiling various OS, code signing, installers, etc.

Im really just at the tip of the iceberg with the app itself.

[Lindon]

@trillbilly so whats the authentication method?

[trillbilly]

@Lindon Right now it verifies by email + serial. Each serial has 3 linked product downloads. If the limit is met, further downloads are blocked and the user must request a download reset from the developer.

I will be adding various other ways to go about this process.

[Lindon]

@trillbilly said in SoundSync: Reseller, Security & Serial Management Platform:

@Lindon Right now it verifies by email + serial. Each serial has 3 linked product downloads. If the limit is met, further downloads are blocked and the user must request a download reset from the developer.

I will be adding various other ways to go about this process.

I think I understand what you are saying: the user provides an email and serial number to the web service and then they can download the product....yes?

If so isnt this solving a problem that doesn't really exist? Download limiting isnt a problem is it? It certainly isnt for me... the problem is hacked versions of the product...

[trillbilly]

@Lindon Ya for sure.

Do you have any suggestions on what you feel is a secure way to handle this, yet, painless for the end-user?

[Lindon]

@trillbilly said in SoundSync: Reseller, Security & Serial Management Platform:

@Lindon Ya for sure.

Do you have any suggestions on what you feel is a secure way to handle this, yet, painless for the end-user?

well if I knew that I'd be very rich by now....

[Lindon]

Perhaps look at this another way.... if you cant solve the pirating problems, what other problems can you solve? Marketing? Sales(like getting more not the basket process, which we all seem to have solved pretty much already with wooCommerce etc.)., demos, videos, etc.

[trillbilly]

@Lindon I dont think anyone can solve the pirating problem 100%.

Security, Marketing assets, affiliates, resellers, promotions, installers, code signing, serial management and distribution, email marketing (campaigns, subscriber management, etc), HISE integrations.

Im working towards a complete audio plugin/product backbone that allows developers (new and old) to quickly and reliably manage the entire backend of the business (and some development tools).

Like i said, its in the beginning stages and nothing glamorous at the moment but I can make you a demo profile if youd like to check it out.

[d.healey]

@trillbilly said in SoundSync: Reseller, Security & Serial Management Platform:

Im working towards a complete audio plugin/product backbone that allows developers (new and old) to quickly and reliably manage the entire backend of the business (and some development tools).

Sounds similar to Moonbase

[bendurso]

@d-healey said in SoundSync: Reseller, Security & Serial Management Platform:

Sounds similar to Moonbase

The Juce module of Moonbase could work with HISE? Never heard about moonbase but looks cool.

@trillbilly said in SoundSync: Reseller, Security & Serial Management Platform:

SoundSync is meant to put all of that in one place, while still letting you own your brand.

SoundSync looks good as well :) But in my case I already have most of these features.

[d.healey]

@bendurso said in SoundSync: Reseller, Security & Serial Management Platform:

The Juce module of Moonbase could work with HISE?

Didn't even know about that

[Lindon]

I think thats the essential problem here... there are already players in the space, and even then, none of it looks exciting...solving the " manage the entire backend of the business" issue, isnt really an issue...."the entire backend of the business" can get resolved in several different ways, but all of it in a few months at most, whilst the biggest problems: piracy, sales and distribution are all open ended difficult to solve issues...

..if I was going to "do this", I'd start by asking:

What would be a meaningful distribution platform/brand/site and how would it be organised so a bunch of developers could on-board, sell product and get a fair shake of the "front page" stick...??

[tobbentm]

@d-healey said in SoundSync: Reseller, Security & Serial Management Platform:

@trillbilly said in SoundSync: Reseller, Security & Serial Management Platform:

Im working towards a complete audio plugin/product backbone that allows developers (new and old) to quickly and reliably manage the entire backend of the business (and some development tools).

Sounds similar to Moonbase

Thanks for the shout-out! I'm Tobias, the founder of Moonbase.
Won't hijack this thread, welcome any competition in this space - it needs more modern options!

I believe we have 3-4 HISE users already onboarding onto Moonbase, integrating the JUCE module, but I'm not sure about the current status. It will need some changes here and there, but nothing too major I hope. I tried reaching out to @Christoph-Hart a while ago after we met in Berlin, but didn't hear back. Maybe it's time to re-visit a collab here? :)

Interfacing with resellers better sounds like a really cool approach, and something we have on the roadmap too. It gets tricky fast to get a grasp on actual cashflow and revenue sources when you have sales scattered across several channels, including your own. Happy to share any experience we have doing software sales @trillbilly !