How/Where do you actually market/sell your plugins?

[Tangerine_Sounds]

@Matt_SF All really good points.

Again, Im no expert but I've read / listened to a few books on the subject.

For anyone completely new to all of this there are some influencers in this field you could look at:-

• Graham Cochrane. His focus is on creating courses and online communities but also building an audience through email. Check out his book 'How to get paid for what you know'.

• Gary Vee (Vaynerchuk). He is big on organic social content to drive awareness. Check out his book 'Day Trading Attention'

• Alex Hormozi. His book '$100M Leads' is all about finding an audience and selling to them.

That's probably enough for now.

My struggle is how to apply the principals to a specific niche.
The authors I have named are not targeting musicians as their customer base (actually that's how Graham Cochrane started but he's kind of moved on from that).
A lot of the advice is to find a problem or pain point that your customers want solving. You could say that for musicians that problem is 'I want my music to sound awesome' and our solution is 'buy my plugin'. But there's a lot of competition out there so its difficult to stand out.

Ultimately there is no 'one size fits all' formula for any of this so its about trying different things and seeing what works for you.

[hisefilo]

My 2 cents. I insist. If you create a plugin that reads your mind and makes drums grooves just by thinking about it, all marketing techniques will work. If you do a sampler with a string pad. None will. Product is the key in my modest opinion. I prefer to use my limited time for creating.

[d.healey]

@hisefilo said in How/Where do you actually market/sell your plugins?:

Product is the key in my modest opinion

I would take that further and say it's the audience.

If you don't have people who want to buy then it won't sell. So you could start with the audience and work backwards to a product.

[hisefilo]

@d-healey absolutely. The good thing in my case is that I am the audience because we are among them. We know the insights. We’ve been using vsts for many many years. At least in my case.

[Chazrox]

@d-healey I would take that even further (lol) to say Identify your demographic, and fulfill a need or a want. Best scenario.

[tomekslesicki]

@hisefilo I would also recommend Flodesk - great pricing model (they charge you a fixed low fee monthly, and don’t limit your audience or emails sent), good automation features and nice design options. Quite possibly the best newsletter service I used so far. And I used a lot.

[aaronventure]

@tomekslesicki did you try the Amazon AWS email service? It's literally pennies.

[orange]

I use Amazon SES with a plugin called The Newsletter on Wordpress. It really does the job for a few dollars.

The only downside is that it is integrated into the Wordpress system so it uses the sources of the server, and has a limit on the number of hourly emails. If set above the limit capacity, it creates problem on the site.

But other than that, it beats MailChimp and many other services.

[d.healey]

@orange I used to use The Newsletter too, very good, but check out FluentCRM it does this same thing but also has automations.

[orange]

@d-healey I’ll check that thanks

[DanH]

@d-healey is it paid for the automation stuff?

[d.healey]

@DanH Nope, it's all included and integrates with WooCommerce.

[aaronventure]

@d-healey David, did you talk about tax collection issues and MoR pricing? I recently found out about www.polar.sh and they seem to be a good new deal.

Plus the open source angle.

[d.healey]

@aaronventure Looks like it's an all-in-one solution so I would have to put my products with them instead of on my WooCommerce site, is that correct?

For VAT I'm all set, it's just US taxes I was thinking a MoR would be of benefit for me. I'm considering Stripe tax, they charge $0.50 per 10 API requests per transaction, but I can limit it to just the few states that have an economic nexus thing, so shouldn't cost me too much.

[aaronventure]

@d-healey Yeah, it's an all in one, but the fees are a lot lower than their competitors.

You could also just serve your US customers with the Polar checkout.

[d.healey]

@aaronventure I don't see that I could integrate this into my current WooCommerce site, and my licensing system is very dependent on that.

[ustk]

@d-healey said in How/Where do you actually market/sell your plugins?:

Install FluentCRM and FluentSMTP and combine it with Amazon SES.

Alright so I tried to configure this.
But I realised that for both getting out of the SES sandbox to get a production/live behaviour, and for leveraging the 200 email/day limit, I had to apply. I received a response today, both are denied...

Below is the application message I sent as requested.
Any idea what could have gone wrong?
What you guys did you do to get accepted?

Hello,

Please find below the required information regarding our email sending practices to assist in evaluating our sending limit request.

xxx is a brand focused on developing audio plugins for musicians. The emails sent include order confirmations, newsletters, and updates on existing or newly released products. These communications may contain general information as well as promotional content, such as discount coupons or sales announcements.

Email campaigns are managed through FluentCRM. Subscriber lists are maintained via both manual and dynamic segmentation. New subscribers opt in to receive newsletters and transactional emails either during the checkout process or via a "stay tuned" popup on our website.

Newsletters are sent approximately once per month. Promotional emails related to sales or coupons are sent during major holiday periods (e.g. Black Friday) or when a new product is released.

Bounce handling is managed through FluentCRM, which automatically segments and removes invalid addresses. Complaints are treated with high priority, and any customer requesting removal is manually unsubscribed. Additionally, all recipients have access to unsubscribe and preference management links in the footer of each email as well as in the customer account page.

An example email is attached for your reference.

Best regards,
Greg xxx
Owner, xxx

[d.healey]

@ustk That looks perfectly reasonable to me. It was several years ago that I did mine and I can't remember what I put, but it almost certainly wasn't as well worded as yours. Are you able to request another review?

[ustk]

@d-healey Yes I can still apply again. I have seen online other people having the same issue. And advices was given (not from amazon) regarding being way more technical, like even talking about DKIM, DMARC, SPF...
It appears talking about the bounce handling might be their major concern, but I don't know what I could say that is more specific about this.
I don't know where to start to be sure to hit the bull the second time, as I am afraid there might be no third attempt allowed... I'm trying to get real examples that worked

[ustk]

Also, do you advise for double opt-in email when someone subscribes? That would surely help email bounce, but it might prevent people from actually subscribing by adding extra steps...