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    Subscription based selling....

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    • Dan KorneffD
      Dan Korneff
      last edited by

      From a business standpoint, I back subscription based products. All the research I've seen points to increased revenue.
      As a customer, I hate it. I like to own my software.
      I'm going to be looking into subscription services for my plugins very soon. It's the future business model.

      Dan Korneff - Producer / Mixer / Audio Nerd

      d.healeyD 1 Reply Last reply Reply Quote 3
      • d.healeyD
        d.healey @Dan Korneff
        last edited by

        @dustbro said in Subscription based selling....:

        From a business standpoint, I back subscription based products. All the research I've seen points to increased revenue.
        As a customer, I hate it. I like to own my software.
        I'm going to be looking into subscription services for my plugins very soon. It's the future business model.

        I had the same thoughts and came to the opposite conclusion. For me the customer is the king, not my business. I'd rather fail than sell something I hate, my customers deserve better.

        Libre Wave - Freedom respecting instruments and effects
        My Patreon - HISE tutorials
        YouTube Channel - Public HISE tutorials

        1 Reply Last reply Reply Quote 3
        • hisefiloH
          hisefilo @d.healey
          last edited by

          It looks like the topic has a traction :)
          On the user side, I would love to have Spectrasonics Keyscape for 9.95/mo and if it works for my music I would keep paying till own it. 12 month or whatever. On the dev side, market size for guys ready to pay 9.95 is bigger that guys ready for 100/200+

          1 Reply Last reply Reply Quote 3
          • resonantR
            resonant
            last edited by

            Dear @d-healey
            These are your thoughts. Others are my thoughts. But as I said, "thoughts". Please keep in mind that, be easy, be calm, no need to argue :)

            Yes the subscription is future business model (even me or you like it or not).
            As I said, some customers prefer /mo model. I personally prefer "pay as you go style" ;) :)

            1 Reply Last reply Reply Quote 1
            • LindonL
              Lindon @Christoph Hart
              last edited by Lindon

              @christoph-hart said in Subscription based selling....:

              subscription based model (apart from me as a customer hating it) is that you need a constant internet connection.

              not so, for all clauses apart from you hating it......

              http://channelrobot.com/about-everything-4-ever/
              .

              HISE Development for hire.
              www.channelrobot.com

              1 Reply Last reply Reply Quote 0
              • LindonL
                Lindon @d.healey
                last edited by Lindon

                @d-healey said in Subscription based selling....:

                I hate software subscriptions.

                Subscription models almost always require users to install non-free software on their system to communicate with the developer's servers
                The client-server setup allows a developer to spy on a user, logging what software they use, how long they use it for, when they use it. The fact that the client software is usually non-free means there is no way to know what other data the developer is gathering.
                If the developer's servers are shutdown for any reason the customer will be cut-off from the software.
                The developer can intentionally cut-off the user from the software.
                The developer can change their prices at will and any users who rely on the software for their jobs will have no choice but to pay the new price. Possibly with no new benefits.
                A permanent internet connection is required to use the software
                There is less incentive for developers to update their products or develop new ones.

                again: not so in all cases:

                Link Preview Image
                About Everything-4-Ever – channelrobot.com

                favicon

                (channelrobot.com)

                But generally the model we use is very like the one you propose for support, so hey, AND it requires Christoph to build nothing at all.

                HISE Development for hire.
                www.channelrobot.com

                hisefiloH d.healeyD 2 Replies Last reply Reply Quote 1
                • hisefiloH
                  hisefilo @Lindon
                  last edited by

                  @lindon Perfect!!! you nailed it I think! people will fund your growth looking the coming releases roadmap! The question is... is it working? Got any subscriber?

                  LindonL 1 Reply Last reply Reply Quote 0
                  • LindonL
                    Lindon @hisefilo
                    last edited by

                    @hisefilo well to be honest - we only publicly launched TODAY. We launched to our mailing list a month ago so those are people who ALREADY own at least one of our products - and the results were "not discouraging" Still it's taken a LOT of effort to get to the point where we have enough "back-log" to do this.

                    HISE Development for hire.
                    www.channelrobot.com

                    hisefiloH 1 Reply Last reply Reply Quote 0
                    • hisefiloH
                      hisefilo @Lindon
                      last edited by

                      @lindon I think will work, on the other side I think many customers will feel proud to be part of your coming releases. Like patrons. Maybe a speech that way or an email

                      LindonL 1 Reply Last reply Reply Quote 0
                      • d.healeyD
                        d.healey @Lindon
                        last edited by

                        @lindon said in Subscription based selling....:

                        But generally the model we use is very like the one you propose for support, so hey, AND it requires Christoph to build nothing at all.

                        Yes, your system is one I support. It's the same way wordpress plugins work and is also a great model for free software businesses.

                        Libre Wave - Freedom respecting instruments and effects
                        My Patreon - HISE tutorials
                        YouTube Channel - Public HISE tutorials

                        LindonL 1 Reply Last reply Reply Quote 0
                        • LindonL
                          Lindon @hisefilo
                          last edited by

                          @hisefilo If you look down the list or reasons we think you should STAY subscribed, the last one is:

                          Patronage
                          Finally there’s that nice feeling that you’re doing something good. Plus if you think the products are worth it then the only way we can continue to do this is if we get paid to do it. We’d be fine doing this for the love of it, but the man at the supermarket wont take “love of it” as payment on our groceries.

                          HISE Development for hire.
                          www.channelrobot.com

                          hisefiloH 1 Reply Last reply Reply Quote 2
                          • LindonL
                            Lindon @d.healey
                            last edited by Lindon

                            @d-healey yes to be honest, its the WP world this comes from. I have a friend called James Farmer who runs
                            wpmudev.org who has spent literally years telling me to do this.

                            Exactly the same model - well his plugins are also open source, but he charges $49/mo, and has 700,000+ subscribers - yeah do the maths.

                            What the let me.. 49 X 700,000 X 12 = $411M per year....he's clearly not making that but he has a really really nice house now...

                            HISE Development for hire.
                            www.channelrobot.com

                            1 Reply Last reply Reply Quote 1
                            • hisefiloH
                              hisefilo @Lindon
                              last edited by

                              @lindon Ohh, didn't get there. My intuition says this is the MOST important decision maker at the purchase moment. We all buy with heart, not mind (just my 2 cents)

                              LindonL 1 Reply Last reply Reply Quote 0
                              • LindonL
                                Lindon @hisefilo
                                last edited by

                                @hisefilo you may be right....

                                HISE Development for hire.
                                www.channelrobot.com

                                1 Reply Last reply Reply Quote 0
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