Meta Ads

[ustk]

@dannytaurus I'm a bit lost with all that but I'm catching up...
Do you promote specific ad reels or boost organic reels?
I don't know if this makes a difference. I reckon ads are 30sec limited and organic reels 3min, but it still should be under 90sec to be boosted...

[dannytaurus]

@ustk I uploaded the videos directly into the Ads Manager. Although all the same videos are already posted on my Instagram, I don't actually boost existing posts. I don't really understand the difference between boosting a post and creating an ad in Ads Manager.

I know I need to trim/split some of the videos, they're way too long. But never quite have the time to look at it

I've got a new series of free synths launching soon, so I'm looking forward to creating some new, more dynamic ads.

I think I'm also moving to Moonbase, so my tracking and attribution should be easier.

Hopefully I can come back here after that and give more details.

[ustk]

@dannytaurus Thanks! Yeah making a video is a thing, but to make it short and impactful is another

[dannytaurus]

@ustk The videos I'm using for the ads are the full-length demo videos I made for YouTube.

They were never really meant to be short and impactful, or even used as ads. They were meant to show the breadth of presets included in the plugin. So they don't really suit being edited down to the typical social media attention span.

Long-term I need to make videos specifically for ads, which have a stronger visual component, given that quite a high percentage of Instagram users scroll with the audio muted.

Or get someone much younger and more in-touch with social media to make them for me!

[David Healey]

@dannytaurus said in Meta Ads:

Or get someone much younger and more in-touch with social media to make them for me!

Don't know if you know about this, but here is a creator/influencer marketplace built into ad manager where you can hire people to make ads for you. If you hire someone, get them to make 10 3 second intros for each ad. Then you can mix and match the intros with the ads so you get more chances to catch a viewer's attention (Ben Heath's idea).