Meta Ads

[dannytaurus]

@CassD I don't see my ads as a direct path to purchase. I do them to raise awareness of my brand and products. So I'm not too concerned about tracking ROAS.

I don't do any special offers, sales or shouty stuff in the ads. They're just simple videos showing the plugins playing through some of the presets. I just want to put them in front of people who might like them. Then let the plugins do the rest.

Targeting

I originally had quite a few DAWs and other very specific niches in there but a few months ago Meta did away with most of them and folded them into more generic categories.

Here's the targeting, same for both my ad sets (images and videos).

Meta is pushing everything towards fully automated targeting and audience selection anyway, so I'm not fighting it.

I do turn off all of the AI-assisted ad 'improvements' though. I don't want them putting different audio on my ads or any of their visual additions.

Here's the link to my ads in the Facebook Ads Library, so you can see how boring they are.

Response

I started on £10/day to test the waters. I saw an uptick in revenue after 2 weeks, so I doubled to £20/day. Saw another uptick so after another 2 weeks I doubled again to £40/day. It's been on that for almost a year now.

I did a test in Feb where I increased to £60/day for a month, but saw no significant change. So I dropped it back down to £40/day.

Part of me wants to spend more time creating new ads and testing different campaigns, and the other part of me is completely icked out by the whole thing!

I think when I've moved from Gumroad to my own site, or Moonbase (looking more and more likely) I'll revisit the whole ads setup and get a bit more involved. But for now, the £40/day budget gets me a decent amount of revenue, so I'm happy leaving it as is.

Hope all this is helpful in some way, and possibly even encouraging that ads can work and don't have to be complicated.

[CassD]

@dannytaurus Cool! Thank you! I didn’t think of the education targets.

So your running sales campaigns? Traffic campaigns would get you a lot more traffic. Cost per 1000 impressions are high for sales ads.

Ads look perfect for the niche you’re in!

[David Healey]

This video came up in my feed yesterday and gives some guidance on fine-tuning Meta's automatic targetting. I think for our niche it's good to show the ads more to men than women, at least in my case around 90% of my customers are male.

https://youtu.be/bv8AsY0xkIk?si=z4qgXg2lkpSwNPSq

[dannytaurus]

@David-Healey Yeah, I keep meaning to look at the stats for gender. I doubt I need my age range to go up to 65 either

[xsaad]

@CassD Hi, I also have the same payhip problem with pixel I would be happy if you shared the code with me

[CassD]

@xsaad It's not really working as well I thought it would! Still missing sales. Will message you if I get it working properly.

[xsaad]

@CassD I will also try some methods. If it doesn't work, I will change the platform. Not working pixel means you just throw your money away.

[ustk]

@dannytaurus I'm a bit lost with all that but I'm catching up...
Do you promote specific ad reels or boost organic reels?
I don't know if this makes a difference. I reckon ads are 30sec limited and organic reels 3min, but it still should be under 90sec to be boosted...

[dannytaurus]

@ustk I uploaded the videos directly into the Ads Manager. Although all the same videos are already posted on my Instagram, I don't actually boost existing posts. I don't really understand the difference between boosting a post and creating an ad in Ads Manager.

I know I need to trim/split some of the videos, they're way too long. But never quite have the time to look at it

I've got a new series of free synths launching soon, so I'm looking forward to creating some new, more dynamic ads.

I think I'm also moving to Moonbase, so my tracking and attribution should be easier.

Hopefully I can come back here after that and give more details.

[ustk]

@dannytaurus Thanks! Yeah making a video is a thing, but to make it short and impactful is another

[dannytaurus]

@ustk The videos I'm using for the ads are the full-length demo videos I made for YouTube.

They were never really meant to be short and impactful, or even used as ads. They were meant to show the breadth of presets included in the plugin. So they don't really suit being edited down to the typical social media attention span.

Long-term I need to make videos specifically for ads, which have a stronger visual component, given that quite a high percentage of Instagram users scroll with the audio muted.

Or get someone much younger and more in-touch with social media to make them for me!

[David Healey]

@dannytaurus said in Meta Ads:

Or get someone much younger and more in-touch with social media to make them for me!

Don't know if you know about this, but here is a creator/influencer marketplace built into ad manager where you can hire people to make ads for you. If you hire someone, get them to make 10 3 second intros for each ad. Then you can mix and match the intros with the ads so you get more chances to catch a viewer's attention (Ben Heath's idea).