Has anyone run a successful Facebook Ads campaign using Advantage+ audiences?

[d.healey]

@bendurso said in Has anyone run a successful Facebook Ads campaign using Advantage+ audiences?:

I didn't want it to continue spending money

How long are you letting your campaigns run?

[bendurso]

@d-healey In this case, I ran the campaign for 20 days, spending $40 per day with normal segmentation. The plugin costs $39. Then, I duplicated the ad set using Advantage+, but after spending $40, I didn’t get any conversions, so I stopped it. (With normal targeting, I got several purchases after the same $40 spend.)

In the past I also tried other campaigns with Advantage+ in a similar way. Maybe I should let Advantage+ run for more days.

[d.healey]

@bendurso said in Has anyone run a successful Facebook Ads campaign using Advantage+ audiences?:

but after spending $40

Does that mean you ran the A+ campaign for only 1 day?

[bendurso]

@d-healey 2, because the campaign split the daily budget between the ad sets.

[d.healey]

@bendurso I think that's the main issue then. Let it run at least a couple of weeks. If you want to have less "risk" you might get more satisfying results doing post boosts.

[Dan Korneff]

An audience defined by your pixel will almost always deliver better results because META knows exactly who to deliver the ad to.
The Advantage+ audience is really good at creating brand awareness. Use a lookalike audience of your website visitor and then create placements that promote your brand. The goal isn't to make conversions with these, it's about reaching people that don't know you yet.

[ps]

For everything under 1000 ad spend per day on meta for plugins:

Focus on ONE plugin only - your best and most popular one.

One campaign - Manual Configuration - Budget on CAMPAIGN Level - One AdSet per angle/hook - 3-5 variations as ads.

Try starting with 3-4 different angles(ad sets) depending on overall budget (1.5 average order value per day per ad set minimum)

do not touch for one week. Launch new ad sets each week.
The algorithm will def figure out where to spend the money.
Each week turn off ad sets / ads that are underperforming.

If it's going great you can simply raise the overall budget.

Meta will always overreport conversion. Do a custom landing page with a unique url that is not even indexed on google that you only use for your meta campaign.

Each conversion that came from this page or was a direct result from the ads.

If you have a rather fresh pixel (not a lot money spent on) but have an email list, upload it to meta and create a 1% lookalike audience.

Advantage+ is good for scaling.

You have to invest until you have a winning creative. You will find it by testing, analyzing and unfortunately burning some money.

Alway have an eye on soft metrics like CTR and CPM. If CPM is low - people like the creative - if CTR is high - people are interested. I CTR and CPM are good but sales aren't figure out where you are losing them.

[bendurso]

@Dan-Korneff @ps Thanks guys! Really good tips!

Spending money seems to be the key here (along with applying these good techniques).

[Lindon]

@ps man this is like a complete other language to me --- mystified.

[ps]

@Lindon demystified version: if you have a good product and good ads (it probably needs some testing and investment to figure out what works) and a good website the algorithm will find people who buy. There are no special hacks or tricks really - most common point of failure (if product and ads are good) is overcomplicating the setup and being too impatient (doing too much changes).

[d.healey]

@bendurso said in Has anyone run a successful Facebook Ads campaign using Advantage+ audiences?:

Spending money seems to be the key here

If you get it right then you will be making money, not spending it ;)

[bendurso]

@ps said in Has anyone run a successful Facebook Ads campaign using Advantage+ audiences?:

being too impatient (doing too much changes).

haha one of the most difficult things to avoid, thanks for mention it :)

What's a good ROAS for you? I'm happy with 2, but I've heard of ads that can have from 3 to 6.

[ps]

@bendurso I would not think too much about the Facebook roas and look much more at the overall roas of your business. Treat META as a new customer acquisition tool and look at the customer life time value. Example: you have a low cost product you advertise on META for 15bucks - you make no direct profit on it and have a ROAS of 1 on it in a 7day window. every 5th of the low cost purchases buys a 100 dollar product later through email marketing and eventually buys another 100 dollar product a few months later you made an average of $55 per customer. That effectively means a ROAS of around 3,66 for that campaign. Always exclude your customers from targeting btw. You don't wanna spend money on showing your ads to people all the time that you already have the email.

[d.healey]

Here's something I did to get 100s of paying customers via Facebook.

Firstly don't promote a free product via an ad unless you have some funnel you're sending them through that more often than not results in them paying. Generally people who download your freebies are only interested in your freebies, so you don't want to spend money to acquire them.

So what I did was I took one of my lowish cost products (£20) and I offered it through Facebook with a coupon code that gave a stupid discount like 98%.

This is such a great offer it sends people flooding in and the important thing is all of them are parting with a little bit of money. It's not a lot but it filters out anyone who has no interest in spending money with you.

Then you follow up with these people with a simple campaign, offer them another discount, maybe 50% off their first purchase, but time limited. Ask them for a review, etc. etc.

Don't do this with your latest and greatest product, do it with something that's been out a year or so - unless you're doing it as a crazy intro offer.

Important here is that the ROAS in Facebook's metrics was terrible, but that wasn't the point. The purpose is to build my mailing list with qualified active leads who I can then advertise to for pennies using email.

[ps]

@d-healey partially agree on the freebie thing - as the tracking became worse and worse over time for meta internally the platform doesn't know a lot about the purchase behavior of a lot of users anymore - especially iPhone users who often statistically have a higher purchase value. A really good and valuable free product will lead to very low CPMs while still attributing for conversion - maybe 10 times lower than a regular campaign. Means you reach 10 times more people that are tagged as converterters for the same money. You get maybe a cost per result of 20-30cents.
Paid ads are auction based so it's not too much only about - is this person likely to spend money at all - it's more like - is this person likely to spend money RIGHT NOW. So you are still catching often the right people at the "wrong" time. If you have upsells in place a certain percentage will opt in for it - if you are doing it well it will finance the campaign directly. Yes a lot of them will never spend money BUT now that you have their email you can exclude them from the campaign and prevent Facebook showing them ads over and over again wasting your budget. Also somebody that is not ready to buy now (maybe young - no funds) might become valuable later as he has a better job whatever and you would have to pay quite some money to acquire him now via paid ads.

[clevername27]

@d-healey said in Has anyone run a successful Facebook Ads campaign using Advantage+ audiences?:

Firstly don't promote a free product via an ad unless you have some funnel you're sending them through that more often than not results in them paying. Generally people who download your freebies are only interested in your freebies, so you don't want to spend money to acquire them.

This! The goal is not get people to try your plugin—it's to get people to buy it.

[bendurso]

@d-healey said in Has anyone run a successful Facebook Ads campaign using Advantage+ audiences?:

So what I did was I took one of my lowish cost products (£20) and I offered it through Facebook with a coupon code that gave a stupid discount like 98%.

That's a cool idea. I will try that in the future :) Thanks

--

Another good tip I learned from the Ben Heath YouTube channel is that when you find a winning ad, you need to create variations of it—changing the background, music, order of elements, and so on. Otherwise, the ad will quickly lose effectiveness due to visual fatigue. It makes perfect sense; I tested this with well-performing ads, and it worked.

[Brian]

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