Woocommerce Demo version quesion

[d.healey]

@DanH said in Woocommerce Demo version quesion:

@ustk that's a lot of effort for a customer!

A little effort/friction can be good. Someone downloading with no effort probably won't become a customer.

[DanH]

@d-healey got any research to back that up?

[d.healey]

@DanH Only my own stats

Freebies so far for this month

And I've had 4 paid orders.

Only one of the paid orders took the freebie, and that was after they'd bought something.

[DanH]

@d-healey yes freebies seem to rarely translate into sales! I saw one idea which was rather than a freebie, price it at $1 or something. This apparently seems to get rid of most of the freeloaders whilst getting more valuable customers into your database.

But for demos I dunno. Maybe I should look at my own data actually

[ustk]

@DanH I guess it depends on the kind of limitation your demo has too.
If you want a fully functional demo, you'll want to limit in time.
And if you limit in time, you want to keep piracy as far away as you can, so use an unlocker.
And with unlocker necessarily comes an account...

This my not be the best paradigm, but still defendable imho.
I agree with a bit of friction, I don't find it myself to hard to be 2 click away from a demo.
Then nowadays, almost every brand has a downloader/license manager that adds steps anyway.

[DanH]

@ustk I've been adding noise bursts to my demos with dsp. Also if it's a Rompler you can limit the sample maps available in the demo to give just a taste of the real thing.

[d.healey]

@DanH said in Woocommerce Demo version quesion:

price it at $1 or something. This apparently seems to get rid of most of the freeloaders

Yes, I've done this a few times, it's good. If you use FB ads you'll probably break even. And then on the back-end/follow up you can make a nice profit.

[ustk]

@DanH I agree for samplers. Though burst noise has a bad bad reputation, people hate that.

[ustk]

Also this allows to develop and maintain only one version of a product, since it's the license that is either full or demo.

[DanH]

@ustk yep, it's a pain