The standard user area in woocommerce leaves a lot to be desired. License codes are practically hidden in the order details page, then the customer has to go to a separate page to find their download link.

Yes, the standard Woocommerce account page is boring, but as @Casey-Kolb suggested, you can go with a plugin to customize the layout.

Also if the user login to their account successfully directly on the website, you won't need JWT authentication. But if you want to make a separate website for the account page & licenses particularly, then you'll need that JWT auth to use the APIs. In this case, I will suggest going with a PHP developer on Upwork or Fiverr.