Marketing data

d.healey

You can view competitor ads by clicking About -> Page Transparency - View Ad Library. Then sort by Active, the longest-running ads are usually the winners.

Another little thing you can do. If you see an ad from a competitor on your Facebook feed you can click the 3 dots in the top right, and select Why am I seeing this? Then click Advertiser Choices and you'll see some of the targetting options they are using.

hiring a few UGC creators

Where do you hire these people?

iamlamprey

@d-healey said in Marketing data:

Another little thing you can do. If you see an ad from a competitor on your Facebook feed you can click the 3 dots in the top right, and select Why am I seeing this? Then click Advertiser Choices and you'll see some of the targetting options they are using.

Ah very cool, had no idea about that one.

Where do you hire these people?

TikTok, Instagram etc. Search hashtags like #plugin or something, look for people creating advertorial-style content (either paid reviews for other brands, or even just to grow their own pages) and reach out.

Most of them understandably expect payment upfront (no affiliate revenue share deals), and a lot of them are already booked up so it's a bit of a grind. If you like / repost and follow them, the algorithm will start showing you similar content organically.