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    Direct Distribution vs Distribution with intermediary

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    • bendursoB
      bendurso @bendurso
      last edited by

      @bendurso said in Direct Distribution vs Distribution with intermediary:

      Do you know if some of them also act as intermediaries for promotions?

      I found that you can also do promotions on XChange. So it looks good :)

      If you know of other intermediary distributors, let me know :)

      hisefiloH 1 Reply Last reply Reply Quote 0
      • hisefiloH
        hisefilo @bendurso
        last edited by

        @bendurso Hey buddy! Both ways will work in my opinion. From what I've seen, making a killer product is the key. Resellers and intermediaries (and customers) will come to you.

        1 Reply Last reply Reply Quote 1
        • ?
          A Former User @Lindon
          last edited by

          @Lindon said in Direct Distribution vs Distribution with intermediary:

          some distributors (e.g. APD) will provide you with the entire list of customer details at the end of each sale event

          yeah I agree that this one could get grey-area pretty quickly, APD does it well because the customer still orders through your site so capturing their data seems to be in-bounds

          1. Going via the intermediary route gives you no say at all with the end distributors, but it does save you the hassle of manually getting on-board

          yep the biggest drawing point for me is the automation/leverage -> letting the intermediary know about an upcoming promotion and having them echo that to every distributor seems like such a nice thing, I believe xchange also only takes 5% which is more than fair for the amount of work they offload

          The distributors themselves are a real mixed bag, but in all cases sales wont be great if you cant get on the front page of their site, and frankly these days that's nearly impossible

          Agree 100% here, even a paid option to get on the front page would be amazing, but those slots would likely be bought up by the bigger fish anyway so there'd need to be some time-restriction to make it fair for smaller developers to compete.

          Some of these intermediaries might have more authority when pushing promotions, an email from XChange might be less likely to get "lost" than one coming from coolplugindev274@hotmail and therefore might improve ones chances of getting front-page exposure

          1. The single most effective way to get sales is to partner with some(as many) organisations as you can.

          We got pushed onto the front pages of Loot Audio (then called Kontakt Hub I think) and we made quite a lot of sales.

          It sounds like partnering "unlocked the gate" for you, ideally the distributors would just have better, more consistent ways to get front-page exposure without needing to collaborate and create an entirely new product. Obviously if I was a distributor with a large pre-existing audience, I would also push my own products regularly since they would have the highest % returns

          While partnering on new products is definitely a great opportunity, leveraging the warm audience that the distributor has spent years building should stay front and centre: I can't just go and ask PluginBoutique to start making tiktok videos about my instruments without having something equally valuable to provide to them in return, especially when they could be spending that same amount of time making content for a larger, more established developer

          But perhaps creating the content myself first, getting in touch with the intermediary, and having them send that content to ALL of the distributors might be a powerful advantage

          as always I appreciate the transparency 😋

          1 Reply Last reply Reply Quote 0
          • d.healeyD
            d.healey @bendurso
            last edited by

            @bendurso said in Direct Distribution vs Distribution with intermediary:

            Xchange or Pluginvery

            So I tried contacting pluginvery, just got a response from them. They're "not currently taking on new product lines" - at least not mine anyway :(

            I'll try xchange next.

            Libre Wave - Freedom respecting instruments and effects
            My Patreon - HISE tutorials
            YouTube Channel - Public HISE tutorials

            1 Reply Last reply Reply Quote 0
            • d.healeyD
              d.healey
              last edited by

              I'm now progressing with the xchange sign up. There are a number of steps and they require quite a bit of info, but so far so good.

              Looking at their list of vendors I see our own @gorangrooves is listed. How are you finding it?

              Libre Wave - Freedom respecting instruments and effects
              My Patreon - HISE tutorials
              YouTube Channel - Public HISE tutorials

              ? gorangroovesG 2 Replies Last reply Reply Quote 2
              • ?
                A Former User @d.healey
                last edited by

                @d-healey best of luck! keep us posted 😋

                1 Reply Last reply Reply Quote 0
                • gorangroovesG
                  gorangrooves @d.healey
                  last edited by

                  @d-healey XChange is good to have to be able to conduct business with 3rd party sellers. It definitely cuts on extra BS you would need to deal with if doing it directly, so it is a preferred method.

                  In my experience, it has not been a major source of revenue. "Best Service" must have done a feature on us, as we saw some sales from them when they added us. Most sellers just add the content to their catalogs, and that doesn't do anything, really.

                  One approach would be to work with resellers one-on-one through XChange to get them to do a limited-time promotion of some sort. Without them making some kind of additional effort to push your products, just adding them to the catalog is pointless.

                  I think what we'll end up doing is seeing who is willing to do product pushes and offer some extra incentives, then evaluate the results. We'll probably rescind listings from resellers who haven't made any extra promotional efforts. I don't see any benefits to be listed in some massive catalog. Nobody really needs a sales platform. What we, brands, need is access to customers and a spotlight. If a seller can't provide that, they are of no value to us.

                  Having your own store and doing your own marketing is absolutely essential.

                  Regardless of where someone may purchase our products, they always must come to us to download them and get the license keys. That will never change.
                  Don't feel shy about emailing customers. Don't bombard them with offers, but rather provide some value or entertainment in emails.

                  I also think that more beneficial efforts would be strategic partnerships with brands that align with your approach, are not inundated with products, and have a good existing customer base.

                  An affiliate program is another good thing to have in place.

                  Goran Rista
                  https://gorangrooves.com

                  Handy Drums and Handy Grooves
                  https://library.gorangrooves.com

                  1 Reply Last reply Reply Quote 5
                  • A
                    Alisa
                    last edited by

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                    virtuscapeaudioV 1 Reply Last reply Reply Quote 0
                    • virtuscapeaudioV
                      virtuscapeaudio @Alisa
                      last edited by

                      Hey guys I just signed up with ADSR and got on the front page!! @Lindon I think your idea for a HISE Dev website is a great Idea and I would be fully on board.

                      1 Reply Last reply Reply Quote 0
                      • K
                        karamtomar
                        last edited by

                        Direct distribution is obviously the best way to start distributorship business. Distribution with intermediary is another way to start distributorship business but in my opinion they both are useful.
                        However, if you want to get any help to start distributorship business then you can contact TradeRaise. This is the best B2B platform where distributors can meet their manufacturers and grow their business to the next level.

                        1 Reply Last reply Reply Quote 0
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