Has anyone run a successful Facebook Ads campaign using Advantage+ audiences?

[ps]

@d-healey partially agree on the freebie thing - as the tracking became worse and worse over time for meta internally the platform doesn't know a lot about the purchase behavior of a lot of users anymore - especially iPhone users who often statistically have a higher purchase value. A really good and valuable free product will lead to very low CPMs while still attributing for conversion - maybe 10 times lower than a regular campaign. Means you reach 10 times more people that are tagged as converterters for the same money. You get maybe a cost per result of 20-30cents.
Paid ads are auction based so it's not too much only about - is this person likely to spend money at all - it's more like - is this person likely to spend money RIGHT NOW. So you are still catching often the right people at the "wrong" time. If you have upsells in place a certain percentage will opt in for it - if you are doing it well it will finance the campaign directly. Yes a lot of them will never spend money BUT now that you have their email you can exclude them from the campaign and prevent Facebook showing them ads over and over again wasting your budget. Also somebody that is not ready to buy now (maybe young - no funds) might become valuable later as he has a better job whatever and you would have to pay quite some money to acquire him now via paid ads.

[clevername27]

@d-healey said in Has anyone run a successful Facebook Ads campaign using Advantage+ audiences?:

Firstly don't promote a free product via an ad unless you have some funnel you're sending them through that more often than not results in them paying. Generally people who download your freebies are only interested in your freebies, so you don't want to spend money to acquire them.

This! The goal is not get people to try your plugin—it's to get people to buy it.

[bendurso]

@d-healey said in Has anyone run a successful Facebook Ads campaign using Advantage+ audiences?:

So what I did was I took one of my lowish cost products (£20) and I offered it through Facebook with a coupon code that gave a stupid discount like 98%.

That's a cool idea. I will try that in the future :) Thanks

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Another good tip I learned from the Ben Heath YouTube channel is that when you find a winning ad, you need to create variations of it—changing the background, music, order of elements, and so on. Otherwise, the ad will quickly lose effectiveness due to visual fatigue. It makes perfect sense; I tested this with well-performing ads, and it worked.

[Brian]

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